Wrote this elsewhere but will share here too:
Loyalty/Reward Cards. Everywhere you go now, "Do you have a Loyalty Card?", "Do you have one of our Rewards Cards?", "You're missing out on points by not getting one!"
Take your f*cking cards and use your a*se to scan them.
Everywhere. Clothes shops. Book shops. F*cking petrol stations have them. And everywhere, always being asked if you have one every time.
Even large supermarkets... Pretty much every time I go, "Do you have your clubcard with you?". No, I don't have my clubcard with me. For three very good reasons: a) I do not have a clubcard. b) I don't even know what the clubcard is used for. But most importantly, c) Of all the times over the past several years, not once, have I ever actually been offered a f*cking clubcard. Wouldn't take one anyway, but if you don't offer it to people, a lot of people then wouldn't have one.
But the worst... the absolute worst... the one that really caused me to write this rant.... Subway.
I get a Subway maybe once a week or every second week, because I obviously hate myself. Got a subcard off them because I was sick of constantly being asked for it. Nearly every time I went and they scanned my card, "There you go... You haven't registered your card yet. You have to register it online. Triple points when you register it".
I don't go home and think "Gosh, I must register my subway card so I get triple points". I don't think about Subway unless I am actually in Subway. But then, this weekend. Got a Subway
Employee: Do you have your Subcard?
Me: Yeah
(scans card)
Employee: You have enough for a free footlong Subway
Me: Oh, thanks
Employee: You have to register the card first though
Me: So, the fact that I have enough points due to constantly coming here doesn't matter until I register my personal details and email address with Subway?
Employee: Yeah, you have to register the card to claim your free Subway
You're not being rewarded with loyalty in these places. You're being rewarded for making it easier for them to advertise to you.
Reward Cards? F*ck that. My reward for not falling for this sh*t is more room in my wallet.
Mal: Appears we got here just in the nick of time. What does that make us?
Zoë: Big damn heroes, sir.
Mal: Ain't we just.